About Illuminate PVD

The Illuminate PVD campaign enhances the vibrancy Providence by activating and illuminating public spaces and iconic architecture.


Through dynamic lighting installations and seasonal displays, we aim to celebrate the city’s unique character while fostering a welcoming, walkable environment for residents and visitors alike. By partnering with the private sector and local community, we strive to create year-round experiences that contribute to a thriving night economy.


Illuminate PVD's goal is to transform the cityscape into a beacon of culture, creativity, and connection while inspiring exploration, supporting local businesses, and showcasing the beauty of Providence after dark.


Illuminate PVD: Holiday Illumination Grant

Providence Tourism Council is excited to bring back the Holiday Illumination Grant. The goal is to help merchants and community organizations invest in seasonal and permanent lighting infrastructure to make their storefronts inviting for visitors and contributing to our life at night economy. 


Providence-based businesses and organizations can apply to receive up to $750 to defray the costs for holiday lighting and illuminated decorations. Participants will need to show proof of proof of expenses for reimbursement.


Approved applicants will be notified by November 3, 2025


PROCESS

  1. Apply: Complete the short application prior to October 15, 2025.
  2. Notification: You’ll be notified if you’re approved and for how much by November 3, 2025. While all are encouraged to apply, first time applicants will have priority consideration.
  3. Submit Receipts: After installing your lighting, submit receipts to the PTC prior to December 10, 2025. You will get a grant equal to the prior approved amount or the amount you spent, whichever is less. *You will only receive the funds if you submit receipts prior to December 10, 2025.
  4. Receive Funds: Grants will be sent to the mailing address you provided in your application.


GUIDELINES

  • Open to businesses and organizations with storefronts in Providence.
  • Priority is given to first time applicants to this program.
  • Lighting must be visible from the sidewalk.
  • Installations should be up at minimum from November 24, 2025 to January 3, 2026.
  • Share images of your decorated storefront on social media using #IlluminatePVD, follow and tag @providencetourism on Instagram.

PVD Downcity Holiday Market - Call for Vendors

The Providence Tourism Council and InDowncity are thrilled to present the PVD Downcity Holiday Market at Grant’s Block Park, at the corner of Union and Westminster streets in downtown Providence. 



From Thursday, December 4 to Sunday, December 7, Grant's Block will transform into an enchanting outdoor marketplace for visitors and residents alike to meet, shop, drink, eat, and support local businesses this season.


Vendor applications are currently being accepted for the retail market. If you are interested in being a vendor please complete this form.


Market Days & Hours

Thursday, December 4: 5 - 9 p.m. (night market)

Friday, December 5: 5 - 9 p.m. (night market)

Saturday, December 6: 11 a.m. - 8 p.m. (extended market)

Sunday, December 7: 11 a.m. - 5 p.m.


Location:

Grant's Block Park & Westminster Street

260 Westminster Street, Providence Rhode Island 02903


Apply

Illuminate PVD Installations & Events

Check out these reels to get an inside look into how our Illuminate PVD initiatives light up the night in Providence.

PVD

New Year's Eve

PVD Downcity Holiday Market